A) brand identity;brand emotion
B) brand performance;brand imagery
C) consumer judgments;consumer feelings
D) brand awareness;consumer-brand connection
E) consumer feelings;brand imagery
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verified
Multiple Choice
A) maintain primary demand for a product category
B) acquire as many new customers as possible
C) maintain the ability to meet ongoing customers' requests
D) eliminate all production costs
E) reposition the product
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Multiple Choice
A) react to a competitor's position
B) catch a rising trend
C) reach a new target market segment
D) change the value offered to its customers
E) implement a global strategy
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Multiple Choice
A) provides a written statement of manufacturer liability.
B) states the bounds of coverage,and more important,areas of noncoverage.
C) has no limits of noncoverage.
D) assigns responsibility for product deficiencies to the manufacturer.
E) assigns responsibility for product deficiencies on misuse to the consumer.
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verified
Multiple Choice
A) risk
B) regulatory
C) psychological
D) usage
E) value
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Multiple Choice
A) decline
B) maturity
C) introduction
D) growth
E) harvest
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Multiple Choice
A) trading up
B) trading down
C) product enhancement
D) product extension
E) quality infusement
Correct Answer
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Multiple Choice
A) stress differentiation from other TV show formats
B) maintain viewer loyalty
C) allow viewers to watch the show on the Netflix channel
D) gain awareness and stimulate the target market to watch
E) target viewers of "sitcoms," or situation comedies
Correct Answer
verified
Multiple Choice
A) selective
B) primary
C) derived
D) generic
E) secondary
Correct Answer
verified
Essay
Correct Answer
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View Answer
Multiple Choice
A) the legal description of an individual item including all its salient characteristics.
B) the SKU designation assigned to a product item.
C) a series of product items that share similar characteristics in terms of usage.
D) variations within the product class.
E) a group of product items that comprise an industry.
Correct Answer
verified
Multiple Choice
A) pocket video cameras
B) hybrid vehicles
C) 3D HDTVs
D) soft drinks
E) tablet devices
Correct Answer
verified
Multiple Choice
A) label
B) copyright
C) trade name
D) trade mark
E) logo or logotype
Correct Answer
verified
Multiple Choice
A) Ironically,in the decline stage,sales decline even though profits increase.
B) A product always enters the decline stage as the result a major product flaw or marketing misstep.
C) A major reason that a firm's product enters the decline stage is as a result of a change in the marketing environment.
D) The only real step that can be taken to avoid the decline stage and ultimately extinction is to increase marketing expenditures as soon as the product enters its maturity stage.
E) Service industries are exempt from the decline stage because of their intangible nature.
Correct Answer
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Multiple Choice
A) easing consumers' decision making
B) forming a brand personality
C) rewarding loyal customer behavior
D) establishing a brand's meaning in the minds of consumers
E) developing brand licensing criteria
Correct Answer
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Multiple Choice
A) growth
B) maturity
C) decline
D) accelerated development
E) introduction
Correct Answer
verified
Multiple Choice
A) have a fear debt and use neighbors and friends as information sources.
B) are skeptical and have below average social status.
C) are deliberate and use many informal social contacts.
D) are leaders in social settings and have a slightly above average education.
E) are venturesome,highly educated,and use multiple information sources.
Correct Answer
verified
Multiple Choice
A) brand name
B) copyright
C) trademark
D) label
E) trade name
Correct Answer
verified
Multiple Choice
A) advertising emphasis switches to primary demand
B) a growing proportion of initial purchasers to repeat purchasers
C) addition of new or modified product features
D) profit margins increase as sales increase
E) there are a limited number of retail outlets for greater quality control
Correct Answer
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Multiple Choice
A) multibranding
B) uniform branding
C) co-branding
D) corporate branding
E) agent licensing
Correct Answer
verified
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