Question 1

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Accepted Answer

A)  reliability,flexibility,consistency,and dependability.
B)  time,dependability,communication,and convenience.
C)  consistency,responsiveness,durability,and communication.
D)  time,assurance,responsiveness,and dependability.
E)  convenience,flexibility,time,and value.F) A) and E)
G) A) and D)

Question 2

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,safe delivery,and __________.

Accepted Answer

A)  complete delivery
B)  honest and accurate pricing
C)  quality products
D)  product warranties
E)  a well-informed delivery staffF) B) and E)
G) A) and E)

Question 3

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Accepted Answer

A)  service-sponsored retail system.
B)  administered vertical marketing system.
C)  retailer-sponsored cooperative.
D)  administered cooperative system.
E)  manufacturer-sponsored cooperative.F) None of the above
G) B) and C)

Question 4

Which is the most common form of distribution intensity used today?

Accepted Answer

A)  selective distribution
B)  intensive distribution
C)  extensive distribution
D)  exclusive distribution
E)  concentrated distributionF) A) and D)
G) B) and D)

Question 5

Figure 15-4 above,depicts the four most common marketing channels for business products and services.Channel "B" would be an appropriate marketing channel for __________.

Accepted Answer

A)  Cray supercomputers
B)  GE magnetic resonance imaging (MRI) machines
C)  John Deere excavators
D)  Fastenal industrial fasteners
E)  Marathon electrical motorsF) B) and E)
G) A) and B)

Question 6

Apple now operates over 400 Apple Retail Stores around the world to sell its innovative products such as the iPhone and iPad.Apple uses __________.

Accepted Answer

A)  dual distribution
B)  backward integration
C)  forward integration
D)  horizontal integration
E)  strategic channel alliancesF) C) and E)
G) C) and D)

Question 7

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Accepted Answer

A)  corporate vertical marketing system
B)  integrated vertical marketing system
C)  contractual vertical marketing system
D)  administered vertical marketing system
E)  forward integration vertical marketing systemF) B) and E)
G) B) and D)

Question 8

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.As used by Johnson Controls,logistics

Accepted Answer

A)  creates utilities for Ford.
B)  provides Ford with a cost-effective dual distribution system.
C)  increases the number of steps in the value proposition creation process.
D)  includes the role of Johnson controls as a channel captain.
E)  does not influence Ford's supply chain.F) A) and E)
G) A) and B)

Question 9

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as __________.

Accepted Answer

A)  full-line forcing
B)  exclusive dealing
C)  a refusal to deal
D)  a resale restriction
E)  a tying arrangementF) A) and D)
G) B) and D)

Question 10

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"B" represents a(n) __________.

Accepted Answer

A)  retailer
B)  middleman
C)  wholesaler
D)  distributor
E)  agent or brokerF) A) and E)
G) A) and C)

Question 11

The typical order cycle include all of the following elements EXCEPT:

Accepted Answer

A)  order processing.
B)  transportation.
C)  stockout reports.
D)  documentation.
E)  order transmittal.F) C) and D)
G) B) and D)

Question 12

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

Accepted Answer

A)  integrated
B)  responsive
C)  harmonized
D)  efficient
E)  multi-tieredF) A) and B)
G) A) and C)

Question 13

Extending credit to customers would be an example of a __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  buying
E)  risk takingF) C) and D)
G) B) and D)

Question 14

Which of the following statements regarding supply chain customer service is most accurate?

Accepted Answer

A)  The output of a supply chain is measured in total units sold.
B)  Customer service must be balanced against total logistics cost factors.
C)  The output of a supply chain is measured either in total units sold or total number of customers served.
D)  A firm's goal should be to provide superior customer service regardless of costs.
E)  Customer service is the responsibility of marketing channel members and not the supplier network.F) A) and D)
G) A) and E)

Question 15

__________ is an intermediary who sells to consumers.

Accepted Answer

A)  agent
B)  retailer
C)  wholesaler
D)  distributor
E)  brokerF) None of the above
G) A) and C)

Question 16

There are four popular types of franchising: (1) __________; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored retail franchise systems;and (4) service-sponsored franchise systems.

Accepted Answer

A)  contractual-sponsored franchise systems
B)  wholesaler-sponsored franchise systems
C)  manufacturer-sponsored retail franchise systems
D)  horizontal-marketing franchise systems
E)  customer-oriented franchise systemsF) A) and D)
G) B) and E)

Question 17

An administered vertical marketing system refers to a marketing system

Accepted Answer

A)  that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
B)  that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain.
C)  that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
D)  where a channel member (producer,wholesaler,or retailer) is elected to coordinate,direct,and support all other channel members.
E)  that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.F) C) and E)
G) B) and E)

Question 18

Under the Clayton Act,__________ with existing channel members may be illegal.

Accepted Answer

A)  refusal to cooperate
B)  refusal to deal
C)  sharing proprietary information
D)  horizontal integration
E)  disintermediationF) C) and D)
G) B) and E)

Question 19

The most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Accepted Answer

A)  are only a few large manufacturers but many small retailers.
B)  are low-cost,low unit volume goods.
C)  is too large an inventory to be carried by wholesalers.
D)  are many small manufacturers and many small retailers.
E)  are many manufacturers with a limited inventory competing for a small group of retailers.F) A) and C)
G) B) and C)

Question 20

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A)  integrated supply chain
B)  global supply chain
C)  efficient supply chain
D)  responsive supply chain
E)  customer service supply chainF) B) and C)
G) A) and E)

Exam 15: Managing Marketing Channels and Supply Chains

There are four popular types of franchising: (1) __________; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored retail franchise systems;and (4) service-sponsored franchise systems.

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,safe delivery,and __________.

Correct AnswerverifiedShow Answer

Which is the most common form of distribution intensity used today?

Correct AnswerverifiedShow Answer

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Correct AnswerverifiedShow Answer

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Correct AnswerverifiedShow Answer

The typical order cycle include all of the following elements EXCEPT:

Correct AnswerverifiedShow Answer

An administered vertical marketing system refers to a marketing system

Correct AnswerverifiedShow Answer

Apple now operates over 400 Apple Retail Stores around the world to sell its innovative products such as the iPhone and iPad.Apple uses __________.

Correct AnswerverifiedShow Answer

__________ is an intermediary who sells to consumers.

Correct AnswerverifiedShow Answer

The most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chain customer service is most accurate?

Correct AnswerverifiedShow Answer

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as __________.

Correct AnswerverifiedShow Answer

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Correct AnswerverifiedShow Answer

Extending credit to customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

Correct AnswerverifiedShow Answer

Under the Clayton Act,__________ with existing channel members may be illegal.

Correct AnswerverifiedShow Answer

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

Correct AnswerverifiedShow Answer

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.As used by Johnson Controls,logistics

Correct AnswerverifiedShow Answer

Figure 15-4 above,depicts the four most common marketing channels for business products and services.Channel "B" would be an appropriate marketing channel for __________.

Correct AnswerverifiedShow Answer

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"B" represents a(n) __________.

Correct AnswerverifiedShow Answer

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