Question 1

About 31 percent of the products sold from vending machines are __________.

Accepted Answer

A)  candy and snacks
B)  personal items
C)  movies and videos
D)  cold beverages
E)  foodF) B) and C)
G) None of the above

Question 2

Explain how the wheel of retailing works.

Accepted Answer

The wheel of retailing describes how new...

Question 3

Consumers benefit in dealing with retail corporate chains because

Accepted Answer

A)  corporate chains have more experience than other forms of retailers.
B)  they can own stock in the same company where they shop since corporate chain stock must be publicly-traded.
C)  the latter can bargain with a manufacturer to obtain product volume discounts on orders,which can be passed on to consumers in terms of lower prices.
D)  there are multiple outlets,each with its own varied merchandise and different management policies.
E)  merchandise is arranged and displayed by professional designers making their shopping experience less stressful.F) C) and E)
G) A) and C)

Question 4

Nordstrom stores typically have 50 percent more salespeople on the floor than others retailers with stores of similar sizes.Its salespeople are renowned for their professional and personalized attention to customers.Nordstrom would be considered a(n) __________.

Accepted Answer

A)  exclusive-service retailer
B)  limited-service retailer
C)  full-service retailer
D)  upscale-retailer
E)  limited-domain retailerF) C) and E)
G) A) and B)

Question 5

According to the Direct Marketing Association,annual telemarketing sales exceed __________.

Accepted Answer

A)  $10 billion
B)  $28 billion
C)  $137 billion
D)  $332 billion
E)  $500 billionF) B) and D)
G) None of the above

Question 6

Mall of America has verbalized its __________ strategy with the slogan,"A place for fun!"

Accepted Answer

A)  retail mix
B)  wheel of retailing
C)  retail life cycle
D)  distribution
E)  retail positioningF) A) and B)
G) A) and E)

Question 7

Godiva Chocolatier invites consumers to stop by one of its stores for an unforgettable experience,including delectable chocolates,decorative gift collections,and unrivaled customer care.What type of retail service is Godiva offering?

Accepted Answer

A)  full-service
B)  limited-service
C)  self-service
D)  restricted-service
E)  functional-serviceF) A) and D)
G) B) and E)

Question 8

Your local Target retailer carries a variety of different items.You can find everything ranging from socks and DVDs to baby items and groceries.This is an example of the __________ carried by Target.

Accepted Answer

A)  breadth of product line
B)  depth of product line
C)  variety of brand extension
D)  breadth of product class
E)  product mixF) A) and D)
G) B) and E)

Question 9

Another name for a manufacturer's agent is a __________.

Accepted Answer

A)  manufacturer's desk jobber
B)  manufacturer's transport vendor
C)  manufacturer's representative
D)  manufacturer's broker
E)  manufacturer's rack jobberF) B) and D)
G) C) and D)

Question 10

All activities involved in selling,renting,and providing products and services to ultimate consumers for personal,family,or household use are referred to as __________.

Accepted Answer

A)  manufacturing
B)  retailing
C)  wholesaling
D)  facilitating
E)  logisticsF) None of the above
G) A) and B)

Question 11

The four major types of limited-service merchant wholesalers are cash and carry wholesalers,drop shippers,truck jobbers,and __________.

Accepted Answer

A)  display vendors
B)  rack jobbers
C)  point of purchase wholesalers
D)  transport vendors
E)  container transport vendorsF) A) and B)
G) C) and D)

Question 12

Off-price retailers,warehouse clubs,and grocery stores that require customers to bag their groceries provide what level of retail service?

Accepted Answer

A)  full-service
B)  limited-service
C)  customized-service
D)  self-service
E)  automated-serviceF) A) and D)
G) C) and D)

Question 13

The horizontal dimension of the retail positioning matrix is

Accepted Answer

A)  depth of product line.
B)  value added.
C)  relative market share.
D)  breadth of product line.
E)  stage in the retail life cycle.F) B) and D)
G) B) and C)

Question 14

The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers.Eight weeks after shipping the steaks to the frequent flyers who responded to the offer,the company's salespeople followed up by telephoning customers to ask for new orders.This is an example of which types of nonstore retailing?

Accepted Answer

A)  direct selling and telemarketing
B)  direct-mail and telemarketing
C)  telemarketing and online retailing
D)  online retailing and direct-mail
E)  direct-mail and direct sellingF) All of the above
G) C) and D)

Question 15

Which of the following statements regarding retail pricing is most accurate?

Accepted Answer

A)  Consumers rarely base their perceptions of a store's prices on a price of a benchmark item in the store.
B)  Consumers are influenced more by a store's ambiance than its prices.
C)  Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions.
D)  New technology has almost made shoplifting a thing of the past.
E)  The only difference between everyday low pricing and everyday fair pricing is whether the store uses markups.F) A) and D)
G) A) and C)

Question 16

Which of the following is one of the largest retailers in the United States?

Accepted Answer

A)  Hallmark
B)  Procter and Gamble
C)  Merck
D)  Home Depot
E)  Johnson and JohnsonF) A) and E)
G) All of the above

Question 17

Ford and Coca-Cola represent which type of franchise?

Accepted Answer

A)  business-format franchise
B)  manufacturing franchise
C)  general service franchise
D)  product-distribution franchise
E)  business franchise ventureF) A) and E)
G) None of the above

Question 18

Discounting generally takes place during which stage of the retail life cycle?

Accepted Answer

A)  early growth
B)  accelerated development
C)  decline
D)  maturity
E)  early growth and maturityF) A) and E)
G) D) and E)

Question 19

The four major types of limited-service merchant wholesalers are rack jobbers,cash and carry wholesalers,truck jobbers,and __________.

Accepted Answer

A)  machine vendors
B)  credit line wholesalers
C)  transport vendors
D)  container transport vendors
E)  desk jobbersF) B) and E)
G) A) and C)

Question 20

What future changes may be expected in retailing?

Accepted Answer

Retailers in the future are likely to co...

Exam 16: Retailing and Wholesaling

Consumers benefit in dealing with retail corporate chains because

Correct Answer
verified

Ford and Coca-Cola represent which type of franchise?

Correct Answer
verified

Godiva Chocolatier invites consumers to stop by one of its stores for an unforgettable experience,including delectable chocolates,decorative gift collections,and unrivaled customer care.What type of retail service is Godiva offering?

Correct Answer
verified

The four major types of limited-service merchant wholesalers are rack jobbers,cash and carry wholesalers,truck jobbers,and __________.

Correct Answer
verified

The four major types of limited-service merchant wholesalers are cash and carry wholesalers,drop shippers,truck jobbers,and __________.

Correct Answer
verified

Explain how the wheel of retailing works.

Correct Answer
verified
The wheel of retailing describes how new...
View Answer

What future changes may be expected in retailing?

Correct Answer
verified
Retailers in the future are likely to co...
View Answer

Correct Answer
verified

Mall of America has verbalized its __________ strategy with the slogan,"A place for fun!"

Correct Answer
verified

Nordstrom stores typically have 50 percent more salespeople on the floor than others retailers with stores of similar sizes.Its salespeople are renowned for their professional and personalized attention to customers.Nordstrom would be considered a(n) __________.

Correct Answer
verified

Which of the following is one of the largest retailers in the United States?

Correct Answer
verified

Your local Target retailer carries a variety of different items.You can find everything ranging from socks and DVDs to baby items and groceries.This is an example of the __________ carried by Target.

Correct Answer
verified

Which of the following statements regarding retail pricing is most accurate?

Correct Answer
verified

About 31 percent of the products sold from vending machines are __________.

Correct Answer
verified

The horizontal dimension of the retail positioning matrix is

Correct Answer
verified

According to the Direct Marketing Association,annual telemarketing sales exceed __________.

Correct Answer
verified

Off-price retailers,warehouse clubs,and grocery stores that require customers to bag their groceries provide what level of retail service?

Correct Answer
verified

Discounting generally takes place during which stage of the retail life cycle?

Correct Answer
verified

All activities involved in selling,renting,and providing products and services to ultimate consumers for personal,family,or household use are referred to as __________.

Correct Answer
verified

Another name for a manufacturer's agent is a __________.

Correct Answer
verified

Exam 16: Retailing and Wholesaling

Consumers benefit in dealing with retail corporate chains because

Correct AnswerverifiedShow Answer

Ford and Coca-Cola represent which type of franchise?

Correct AnswerverifiedShow Answer

Godiva Chocolatier invites consumers to stop by one of its stores for an unforgettable experience,including delectable chocolates,decorative gift collections,and unrivaled customer care.What type of retail service is Godiva offering?

Correct AnswerverifiedShow Answer

The four major types of limited-service merchant wholesalers are rack jobbers,cash and carry wholesalers,truck jobbers,and __________.

Correct AnswerverifiedShow Answer

The four major types of limited-service merchant wholesalers are cash and carry wholesalers,drop shippers,truck jobbers,and __________.

Correct AnswerverifiedShow Answer

Explain how the wheel of retailing works.

Correct AnswerverifiedThe wheel of retailing describes how new...View AnswerShow Answer

What future changes may be expected in retailing?

Correct AnswerverifiedRetailers in the future are likely to co...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Mall of America has verbalized its __________ strategy with the slogan,"A place for fun!"

Correct AnswerverifiedShow Answer

Nordstrom stores typically have 50 percent more salespeople on the floor than others retailers with stores of similar sizes.Its salespeople are renowned for their professional and personalized attention to customers.Nordstrom would be considered a(n) __________.

Correct AnswerverifiedShow Answer

Which of the following is one of the largest retailers in the United States?

Correct AnswerverifiedShow Answer

Your local Target retailer carries a variety of different items.You can find everything ranging from socks and DVDs to baby items and groceries.This is an example of the __________ carried by Target.

Correct AnswerverifiedShow Answer

Which of the following statements regarding retail pricing is most accurate?

Correct AnswerverifiedShow Answer

About 31 percent of the products sold from vending machines are __________.

Correct AnswerverifiedShow Answer

The horizontal dimension of the retail positioning matrix is

Correct AnswerverifiedShow Answer

According to the Direct Marketing Association,annual telemarketing sales exceed __________.

Correct AnswerverifiedShow Answer

Off-price retailers,warehouse clubs,and grocery stores that require customers to bag their groceries provide what level of retail service?

Correct AnswerverifiedShow Answer

Discounting generally takes place during which stage of the retail life cycle?

Correct AnswerverifiedShow Answer

All activities involved in selling,renting,and providing products and services to ultimate consumers for personal,family,or household use are referred to as __________.

Correct AnswerverifiedShow Answer

Another name for a manufacturer's agent is a __________.

Correct AnswerverifiedShow Answer

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The wheel of retailing describes how new...
View Answer

Correct Answer
verified
Retailers in the future are likely to co...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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