Question 1

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

Accepted Answer

A)   utopian responsibility.
B)   moral idealism.
C)   social responsibility.
D)   cause marketing strategy.
E)   profit responsibility.F) B) and D)
G) D) and E)

Question 2

Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators a better financial picture than they really have.Yet,in the end,it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.

Accepted Answer

A)   modus operandi
B)   caveat emptor
C)   de facto marketing
D)   cest la vie
E)   anguis in herbaF) C) and D)
G) A) and C)

Question 3

did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Accepted Answer

Before the 1960s,the legal concept of ca...

Question 4

Which of the following statements best describes a whistle-blower?

Accepted Answer

A)   An employee is unhappy because his company is downsizing.
B)   An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.
C)   A salesperson for a hardware wholesaler tries to sell insurance to his regular customers in order to earn some extra income.
D)   An employee loses his/her retirement fund due to a downturn in the stock market.
E)   An employee spends the afternoon studying at work for her test rather than counting inventory as she was supposed to be doing.F) B) and E)
G) B) and C)

Question 5

Transparency International is an organization that

Accepted Answer

A)   monitors how developed nations deal with developing nations.
B)   establishes procedures for ethical international business based on the ISO 7000 Code of Conduct.
C)   monitors and ranks nations worldwide according to their perceived use of bribery.
D)   creates an acceptable international code of ethics.
E)   makes sure federal, state, and local governments in the United States abide by the Consumer Bill of Rights.F) B) and D)
G) A) and C)

Question 6

Anheuser-Busch's commitment preserving the natural environment caused Fortune magazine to rank it among the top companies for __________.

Accepted Answer

A)   utilitarianism
B)   social responsibility
C)   moral idealism
D)   green marketing
E)   cause marketingF) B) and D)
G) All of the above

Question 7

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Accepted Answer

A)   demarketing.
B)   triple-top line marketing.
C)   preemptive compliance.
D)   green marketing.
E)   cause marketing.F) C) and D)
G) B) and C)

Question 8

Identify and describe the two types of personal moral philosophy.

Accepted Answer

Ultimately,ethical choices are based on ...

Question 9

Figure 4-2
Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine...

Question 10

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Accepted Answer

A)   get as much as they can for their money
B)   support cause marketing efforts
C)   reveal any and all pertinent personal information
D)   act ethically and responsibly
E)   seek products without ISO 14000F) A) and E)
G) B) and D)

Question 11

prominent personal moral philosophies that have direct bearing on marketing practice are

Accepted Answer

A)   existentialism and pragmatism.
B)   pragmatism and idealism.
C)   moral idealism and utilitarianism.
D)   social responsibility and personal ethics.
E)   moral behaviorism and secular ethics.F) D) and E)
G) None of the above

Question 12

marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Accepted Answer

A)   societal norms.
B)   societal mores.
C)   business cultures.
D)   fair trade practices.
E)   corporate values.F) B) and E)
G) B) and D)

Question 13

right to be heard means that

Accepted Answer

A)   the U.S. Department of Commerce has the right to hear consumer complaints.
B)   the American Marketing Association has the right to discipline marketers based on customer complaints.
C)   consumers should have access to public policy makers regarding complaints about products and services.
D)   companies should have access to public policy makers regarding complaints about fraudulent consumer practices.
E)   consumers should have access to public policy makers regarding new product ideas.F) B) and E)
G) C) and E)

Question 14

personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Accepted Answer

A)   social responsibility
B)   moral idealism
C)   utilitarianism
D)   hedonism
E)   religionF) A) and E)
G) B) and C)

Question 15

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Accepted Answer

These behaviors appear to be influenced ...

Question 16

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A)   The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility.
B)   Organizations are part of a larger society and are accountable to that society for their actions.
C)   Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors.
D)   The duty of an organization is most easily understood at the societal responsibility level.
E)   Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system.F) C) and D)
G) A) and C)

Question 17

Whistle-blowers refer to

Accepted Answer

A)   employees who are simultaneously employed by competing firms and who trade company secrets.
B)   employees who blackmail or extort money from their employers.
C)   employees who are coerced by their employers to participate in illegal or unethical activities.
D)   customers who report unethical or illegal actions of the firms that market the offerings they bought.
E)   employees who report unethical or illegal actions of their employers.F) All of the above
G) C) and D)

Question 18

obligation organizations have to (1) the preservation of ecological environment and (2) the general public is referred to as _________.

Accepted Answer

A)   social responsibility
B)   stakeholder responsibility
C)   benefit marketing
D)   societal responsibility
E)   profit responsibilityF) A) and B)
G) B) and C)

Question 19

key difference between cause marketing and a charitable contribution is

Accepted Answer

A)   a charitable contribution provides an organization with a lower tax deduction.
B)   there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C)   charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases.
D)   cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
E)   there is essentially no difference between a charitable contribution and cause marketing.F) A) and D)
G) A) and C)

Question 20

2001,six executives of Tyson Foods,one of the world's largest poultry,beef,and pork processors,were arrested for the illegal smuggling of undocumented foreign workers into the U.S.to work at Tyson plants.Based on this information,one could conclude that Tyson's violations are the result of __________,one of the major reasons why some company employees engage in ethical behavior.

Accepted Answer

A)   a mission statement that is too broad
B)   the absence of a written core values statement
C)   the absence of whistle-blowers
D)   top management's behavior
E)   the absence of a stakeholder code of ethicsF) A) and B)
G) C) and E)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Correct Answer
verified

Correct Answer
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right to be heard means that

Correct Answer
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Whistle-blowers refer to

Correct Answer
verified

key difference between cause marketing and a charitable contribution is

Correct Answer
verified

Anheuser-Busch's commitment preserving the natural environment caused Fortune magazine to rank it among the top companies for __________.

Correct Answer
verified

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Correct Answer
verified

marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Correct Answer
verified

personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Correct Answer
verified

prominent personal moral philosophies that have direct bearing on marketing practice are

Correct Answer
verified

Which of the following statements about social responsibility is most accurate?

Correct Answer
verified

did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Correct Answer
verified
Before the 1960s,the legal concept of ca...
View Answer

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

Correct Answer
verified

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Correct Answer
verified
These behaviors appear to be influenced ...
View Answer

Figure 4-2 Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

Correct Answer
verified
The three major factors affecting busine...
View Answer

Transparency International is an organization that

Correct Answer
verified

Which of the following statements best describes a whistle-blower?

Correct Answer
verified

obligation organizations have to (1) the preservation of ecological environment and (2) the general public is referred to as _________.

Correct Answer
verified

Correct Answer
verified

Identify and describe the two types of personal moral philosophy.

Correct Answer
verified
Ultimately,ethical choices are based on ...
View Answer

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

right to be heard means that

Correct AnswerverifiedShow Answer

Whistle-blowers refer to

Correct AnswerverifiedShow Answer

key difference between cause marketing and a charitable contribution is

Correct AnswerverifiedShow Answer

Anheuser-Busch's commitment preserving the natural environment caused Fortune magazine to rank it among the top companies for __________.

Correct AnswerverifiedShow Answer

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Correct AnswerverifiedShow Answer

marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Correct AnswerverifiedShow Answer

personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Correct AnswerverifiedShow Answer

prominent personal moral philosophies that have direct bearing on marketing practice are

Correct AnswerverifiedShow Answer

Which of the following statements about social responsibility is most accurate?

Correct AnswerverifiedShow Answer

did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Correct AnswerverifiedBefore the 1960s,the legal concept of ca...View AnswerShow Answer

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

Correct AnswerverifiedShow Answer

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Correct AnswerverifiedThese behaviors appear to be influenced ...View AnswerShow Answer

Figure 4-2 Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

Correct AnswerverifiedThe three major factors affecting busine...View AnswerShow Answer

Transparency International is an organization that

Correct AnswerverifiedShow Answer

Which of the following statements best describes a whistle-blower?

Correct AnswerverifiedShow Answer

obligation organizations have to (1) the preservation of ecological environment and (2) the general public is referred to as _________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Identify and describe the two types of personal moral philosophy.

Correct AnswerverifiedUltimately,ethical choices are based on ...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Before the 1960s,the legal concept of ca...
View Answer

Correct Answer
verified

Correct Answer
verified
These behaviors appear to be influenced ...
View Answer

Correct Answer
verified
The three major factors affecting busine...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Ultimately,ethical choices are based on ...
View Answer