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Exam 4: Understanding Consumer Behavior

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Question 101

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All of the following would impact your decision about when to buy an offering except which?

A) The manufacturer is currently offering a $25 rebate.
B) You don't have the money now and don't get paid until Friday.
C) The product is on sale.
D) The store is closing in 10 minutes.
E) The retailer's return policy is very relaxed.

F) A) and B)
G) A) and E)

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Question 102

Multiple Choice

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Edison noticed that prices at a new video game rental website were lower than those at most of the other gaming websites or retail stores such as Game Stop.He is exhibiting

A) cognitive dissonance.
B) selective retention.
C) selective comprehension.
D) stimulus discrimination.
E) stimulus generalization.

F) C) and D)
G) A) and D)

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Question 103

Multiple Choice

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An attitude refers to

Three teenage girls spent an hour at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me? " This situation is most closely related to which of the following situational influences?

When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Figure 4-1 -In Figure 4-1,A represents which stage of the consumer purchase decision process?

Which of the following statements about family decision making is most accurate?

The process of seeing or hearing messages without being aware of them is referred to as

In the Maslow hierarchy of needs,those needs that are basic to survival and must be satisfied first are referred to as

In the Maslow hierarchy of needs,those needs that are concerned with love and friendship are referred to as __________ needs.

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

________ often occurs in the postpurchase stage of the consumer decision process,when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

Rackspace U.S.Inc.is a web hosting company.If you want to have a website,you can buy Internet space as well as technical support and design services from the company.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

Samsung,a consumer electronics manufacturer,recently introduced a 78-inch Internet-capable,4K UHD television with a curved screen.As its marketing manager,you have used lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most likely target market for this product?

Nicole gives her young daughter Kelli an allowance of $5 a week.Sometimes,Nicole takes Kelli shopping.But if Kelli wants something that costs more than she has saved,Nicole reminds her she needs to keep saving.When Kelli is finally able to purchase a special,more expensive item,she is allowed to pay for it herself,including bringing the product to the salesclerk to complete the purchase.In this way,Nicole encourages the development of Kelli's

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer.When Tina's birthday approaches,Julie wants to buy her a good mystery.When Julie was trying to recall her favorite mystery authors,she was engaged in

Which stage in the consumer purchase decision process suggests criteria to use for the purchase,yields brand names that might meet the criteria,and develops consumer value perceptions?

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as __________ group.

At the __________ of the consumer purchase decision process,a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.