Question 1

Callaway Golf uses both its retail stores and online channel to help consumers better understand its company by

Accepted Answer

A)   offering all its channel partners greater trade allowances.
B)   offering its retail partners Callaway stock options, while offering its online partners steeper discounts.
C)   creating a platform with original content that informs consumers, whichever channel they use.
D)   offering incentives for retailers if they encouraged their store customers to shop online.
E)   discounting merchandise in retail outlets but not online.F) C) and D)
G) None of the above

Question 2

The choice of a supply chain involves three steps: (1) understand the customer,(2) __________,and (3) harmonize the supply chain with the marketing strategy.

Accepted Answer

A)   understand the environment
B)   consider the legal consequences
C)   understand the supply chain
D)   understand the marketing strategy
E)   understand the company's goalsF) A) and C)
G) C) and E)

Question 3

The typical order cycle includes all of the following elements except which?

Accepted Answer

A)   order processing
B)   transportation
C)   stockout reports
D)   documentation
E)   order transmittalF) B) and E)
G) A) and E)

Question 4

List and define the three major types of vertical marketing systems.

Accepted Answer

A vertical marketing system is a profess...

Question 5

Automakers such as Chrysler,Ford,and General Motors utilize __________ networks.

Accepted Answer

A)   dealer
B)   broker
C)   supplier
D)   agent
E)   wholesalerF) A) and E)
G) A) and B)

Question 6

Dual distribution refers to

Accepted Answer

A)   a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
B)   an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
C)   the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
D)   professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)   a practice whereby one firm's marketing channel is used to sell another firm's products.F) A) and D)
G) B) and C)

Question 7

Several artists in Charleston,South Carolina,participate in an art fair to sell their paintings.Each has a booth in downtown Charleston for two weekends in May so tourists and art lovers can look at their paintings and buy the ones they like.Each artist works in his or her own booth or hires help.In terms of the marketing channel,the booths at the art fair would be considered

Accepted Answer

A)   ultimate consumers.
B)   agents.
C)   wholesalers.
D)   retailers.
E)   distributors.F) B) and E)
G) B) and D)

Question 8

The Limited employs a quick response system to order fast-moving fashion items.The Limited's point-of-sale scanner records each sale.When inventory falls below a minimum level,the system automatically sends an electronic order to the manufacturer,which processes the order immediately.This system has effectively reduced

Accepted Answer

A)   dependability.
B)   product flow.
C)   replenishment time.
D)   supply lag.
E)   logistical lag.F) None of the above
G) A) and B)

Question 9

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs.These retailers

Accepted Answer

A)   have Campbell perform all materials handing activities.
B)   authorize Campbell Soup to eliminate as many wholesaling functions as possible from the supply chain.
C)   use a system in which Campbell Soup determines the product amount and assortment that should be in stock.
D)   authorize the use of distribution centers to provide quicker customer response times.
E)   balance their total logistics cost by eliminating the convenience service factor.F) B) and D)
G) D) and E)

Question 10

What is a marketing channel?
 Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu...

Question 11

Dell has adopted __________ supply chain strategy to better serve its customers.

Accepted Answer

A)   a responsive
B)   a reactionary
C)   an efficient
D)   a proficient
E)   an economicalF) A) and E)
G) All of the above

Question 12

Sports Port,a motorcycle and fishing boat retailer located in a small northern Minnesota town,was the world's largest dealer for Crestliner fishing boats.To meet the demand of his many customers,the owner of Sports Port works with a wide variety of channel members,ranging from the manufacturer of the boats to trucking firms,other retailers,and even detailers (firms that clean,polish,and wax boats) .Such a diverse channel of distribution often resulted in channel conflict.However,due to his strong consumer following,the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port serves as the __________ in the channel of distribution.

Accepted Answer

A)   wholesaler
B)   producer
C)   channel spokesperson
D)   channel captain
E)   channel arbitratorF) A) and B)
G) None of the above

Question 13

Having a product or service where consumers want it is __________ utility.

Accepted Answer

A)   form
B)   place
C)   time
D)   possession
E)   locationF) C) and D)
G) A) and E)

Question 14

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A)   vertical integration.
B)   distribution.
C)   logistics.
D)   direct selling.
E)   warehousing.F) A) and C)
G) A) and E)

Question 15

There are four popular types of franchising,one of which is

Accepted Answer

A)   service-sponsored retail franchise systems.
B)   manufacturer-sponsored wholesale franchise systems.
C)   horizontal-marketing franchise systems.
D)   contractual-sponsored franchise systems.
E)   customer-oriented franchise systems.F) D) and E)
G) A) and C)

Question 16

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)   Efficient supply chains often operate with relatively low inventory levels.
B)   Efficient supply chains use common platforms and common components across several products.
C)   Efficient supply chains rely on maintaining large geographically dispersed inventory warehouses.
D)   Efficient supply chains traditionally use expensive, but faster, modes of transportation.
E)   Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) A) and E)
G) A) and D)

Question 17

A firm needs to drive down logistics costs as long as it can deliver expected

Accepted Answer

A)   balance sheet results.
B)   customer service.
C)   low levels of expenses.
D)   product-market synergies.
E)   target market goals.F) C) and D)
G) A) and D)

Question 18

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as

Accepted Answer

A)   supplier service cost.
B)   manufacturing cost.
C)   total logistics cost.
D)   social responsibility cost.
E)   total supply chain cost.F) A) and E)
G) B) and E)

Question 19

Buyers are interested in having numerous competing and complementary items from which to choose.The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) A) and B)
G) A) and E)

Question 20

A direct channel exists when

Accepted Answer

A)   producers and end users deal with each other on a one-on-one basis.
B)   the producer and consumer perform numerous channel functions.
C)   a firm reaches different buyers by employing two or more different types of channels for the same basic product.
D)   an intermediary sells to other intermediaries, usually to retailers in consumer markets.
E)   an agent or broker brings ultimate consumers to manufacturers.F) A) and E)
G) B) and E)

Exam 12: Managing Marketing Channels and Supply Chains

Dual distribution refers to

Correct Answer
verified

The choice of a supply chain involves three steps: (1) understand the customer,(2) __________,and (3) harmonize the supply chain with the marketing strategy.

Correct Answer
verified

Having a product or service where consumers want it is __________ utility.

Correct Answer
verified

Buyers are interested in having numerous competing and complementary items from which to choose.The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Correct Answer
verified

The typical order cycle includes all of the following elements except which?

Correct Answer
verified

List and define the three major types of vertical marketing systems.

Correct Answer
verified
A vertical marketing system is a profess...
View Answer

A firm needs to drive down logistics costs as long as it can deliver expected

Correct Answer
verified

Correct Answer
verified

Dell has adopted __________ supply chain strategy to better serve its customers.

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as

Correct Answer
verified

Which statement regarding efficient supply chains is most accurate?

Correct Answer
verified

Callaway Golf uses both its retail stores and online channel to help consumers better understand its company by

Correct Answer
verified

There are four popular types of franchising,one of which is

Correct Answer
verified

Automakers such as Chrysler,Ford,and General Motors utilize __________ networks.

Correct Answer
verified

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct Answer
verified

What is a marketing channel? Define each of the four types of marketing channels.

Correct Answer
verified
A marketing channel consists of individu...
View Answer

A direct channel exists when

Correct Answer
verified

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs.These retailers

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Dual distribution refers to

Correct AnswerverifiedShow Answer

The choice of a supply chain involves three steps: (1) understand the customer,(2) __________,and (3) harmonize the supply chain with the marketing strategy.

Correct AnswerverifiedShow Answer

Having a product or service where consumers want it is __________ utility.

Correct AnswerverifiedShow Answer

Buyers are interested in having numerous competing and complementary items from which to choose.The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Correct AnswerverifiedShow Answer

The typical order cycle includes all of the following elements except which?

Correct AnswerverifiedShow Answer

List and define the three major types of vertical marketing systems.

Correct AnswerverifiedA vertical marketing system is a profess...View AnswerShow Answer

A firm needs to drive down logistics costs as long as it can deliver expected

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Dell has adopted __________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

Callaway Golf uses both its retail stores and online channel to help consumers better understand its company by

Correct AnswerverifiedShow Answer

There are four popular types of franchising,one of which is

Correct AnswerverifiedShow Answer

Automakers such as Chrysler,Ford,and General Motors utilize __________ networks.

Correct AnswerverifiedShow Answer

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct AnswerverifiedShow Answer

What is a marketing channel? Define each of the four types of marketing channels.

Correct AnswerverifiedA marketing channel consists of individu...View AnswerShow Answer

A direct channel exists when

Correct AnswerverifiedShow Answer

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs.These retailers

Correct AnswerverifiedShow Answer

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A vertical marketing system is a profess...
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A marketing channel consists of individu...
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