Question 1

Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in the hierarchy in order and give an example of each.

Accepted Answer

Physiological needs, the lowest level in...

Question 2

You need to buy a gift for a young cousin's birthday. At the mall you see a girl wearing a Hello Kitty T-shirt. You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, your purchase at the Hello Kitty store was a

Accepted Answer

A)  drive.
B)  response.
C)  reinforcement.
D)  cue.
E)  prompt.F) B) and E)
G) C) and D)

Question 3

The __________ influences are those present in the purchase situation, which will affect the purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  psychological
D)  sociocultural
E)  marketing mixF) A) and D)
G) D) and E)

Question 4

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in

Accepted Answer

A)  routine problem solving.
B)  limited problem solving.
C)  extended problem solving.
D)  problem recognition.
E)  integrated problem solving.F) A) and B)
G) A) and E)

Question 5

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Accepted Answer

A)  culture.
B)  psychographics.
C)  social class.
D)  lifestyle.
E)  reference group.F) All of the above
G) A) and B)

Question 6

BzzAgent researches a product or service before committing to a campaign and rejects about __________ of the companies that seek its service.

Accepted Answer

A)  20 percent
B)  40 percent
C)  50 percent
D)  70 percent
E)  80 percentF) B) and D)
G) B) and C)

Question 7

Brand loyalty refers to

Accepted Answer

A)  the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)  a favorable attitude toward and consistent purchase of a single brand over time.
C)  a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
D)  the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line.
E)  the faith that other products manufactured by the same company with the same brand name will be of the same quality.F) B) and C)
G) A) and E)

Question 8

You need to buy a gift for a young cousin's birthday. You go to the mall and see a girl wearing a Hello Kitty T-shirt. You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, seeing the girl with the Hello Kitty shirt was a

Accepted Answer

A)  drive.
B)  reinforcement.
C)  cue.
D)  response.
E)  prompt.F) B) and E)
G) A) and D)

Question 9

Which of the following statements about subliminal perception is most accurate?

Accepted Answer

A)  The Federal Communications Commission (FC
C)   believes that subliminal perception can be effective with a large majority of consumers.
B)  Subliminal messages are illegal in the United States.
C)  Subliminal messages are more effective now due to the advances in computer-generated images in movies and TV programs.
D)  About half of U.S. consumers think that subliminal messages can cause them to buy products and services they don't want.
E)  The use of subliminal messaging is monitored by the Better Business Bureau.F) B) and E)
G) A) and E)

Question 10

Lifestyle refers to

Accepted Answer

A)  the set of behaviors that is a result of spending one's time and money as one pleases.
B)  a mode of living that is defined by one's personal moral philosophy.
C)  the similar values, interests, and behaviors that members of society share.
D)  a self-defined identification of belonging to a lower, lower-middle, middle, upper-middle, or upper class in terms of values, attitudes, and beliefs.
E)  a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.F) A) and D)
G) A) and B)

Question 11

Spouse-dominant decision making implies that

Accepted Answer

A)  the husband makes the majority of the purchase decisions.
B)  the wife makes the majority of the purchase decisions.
C)  both the husband and the wife make the purchase decisions together.
D)  the wife and the husband alternate with respect to their purchase decisions.
E)  either the husband or the wife is primarily responsible for purchase decisions.F) A) and E)
G) C) and D)

Question 12

Which of the following statements about Hispanic buying patterns is most accurate?

Accepted Answer

A)  Hispanics are often brand loyal and willing to pay a premium price for premium quality.
B)  Hispanic buying preferences are strongly influenced by contemporary fads and fashions.
C)  Hispanics are dubious about using advertising as an information source.
D)  Convenience is an essential product attribute for Hispanic homemakers with respect to food preparation or consumption.
E)  Uniquely Hispanic buying patterns have virtually disappeared over the past 10 years due to increased assimilation.F) B) and E)
G) B) and C)

Question 13

Elsa contends that she can taste the difference between fat-free cheeses and those with regular fat content. Elsa is exhibiting

Accepted Answer

A)  cognitive dissonance.
B)  selective retention.
C)  stimulus discrimination.
D)  selective comprehension.
E)  stimulus generalization.F) B) and D)
G) A) and E)

Question 14

The alternative evaluation stage clarifies the problem for the consumer by __________, yielding brand names that might meet the criteria, and developing the consumer value perception that each alternative presents.

Accepted Answer

A)  evaluating particular products
B)  selecting the type of purchase outlet
C)  suggesting criteria to use for the purchase
D)  minimizing cognitive dissonance
E)  establishing a purchase timelineF) None of the above
G) A) and D)

Question 15

Name the five situational influences that affect the consumer purchase decision process.

Accepted Answer

Situational influences include...

Question 16

What percentage of all consumer conversations about brands happen online?

Accepted Answer

A)  5 percent
B)  10 percent
C)  15 percent
D)  25 percent
E)  40 percentF) All of the above
G) A) and B)

Question 17

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, express themselves and experience the world by working on it-growing vegetables or fixing a car.

Accepted Answer

A)  Strivers
B)  Experiencers
C)  Believers
D)  Makers
E)  SurvivorsF) B) and E)
G) All of the above

Question 18

Five situational influences have an impact on a consumer's purchase decision process. They are __________, social surroundings, physical surroundings, temporal effects, and antecedent states.

Accepted Answer

A)  competitive offerings
B)  core values
C)  perception
D)  consumer socialization
E)  purchase taskF) A) and B)
G) B) and E)

Question 19

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer. When Tina's birthday approaches, Julie wants to buy her a good mystery. When Julie was trying to recall her favorite mystery authors, she was engaged in

Accepted Answer

A)  problem recognition.
B)  an internal search.
C)  an external search.
D)  a purchase task.
E)  the precognition of an antecedent state.F) A) and B)
G) A) and C)

Question 20

The point at which you would exchange money for a sandwich of corned beef on rye is in the ____________ stage.

Accepted Answer

A)  purchase decision
B)  information search
C)  problem recognition
D)  alternative evaluation
E)  option identificationF) A) and E)
G) C) and D)

Exam 5: Understanding Consumer Behavior

Spouse-dominant decision making implies that

Correct Answer
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Correct Answer
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Elsa contends that she can taste the difference between fat-free cheeses and those with regular fat content. Elsa is exhibiting

Correct Answer
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Name the five situational influences that affect the consumer purchase decision process.

Correct Answer
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Situational influences include...
View Answer

Brand loyalty refers to

Correct Answer
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Five situational influences have an impact on a consumer's purchase decision process. They are __________, social surroundings, physical surroundings, temporal effects, and antecedent states.

Correct Answer
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Lifestyle refers to

Correct Answer
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The alternative evaluation stage clarifies the problem for the consumer by __________, yielding brand names that might meet the criteria, and developing the consumer value perception that each alternative presents.

Correct Answer
verified

Correct Answer
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Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in the hierarchy in order and give an example of each.

Correct Answer
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Physiological needs, the lowest level in...
View Answer

BzzAgent researches a product or service before committing to a campaign and rejects about __________ of the companies that seek its service.

Correct Answer
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Which of the following statements about subliminal perception is most accurate?

Correct Answer
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A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Correct Answer
verified

Which of the following statements about Hispanic buying patterns is most accurate?

Correct Answer
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The point at which you would exchange money for a sandwich of corned beef on rye is in the ____________ stage.

Correct Answer
verified

What percentage of all consumer conversations about brands happen online?

Correct Answer
verified

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in

Correct Answer
verified

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer. When Tina's birthday approaches, Julie wants to buy her a good mystery. When Julie was trying to recall her favorite mystery authors, she was engaged in

Correct Answer
verified

The __________ influences are those present in the purchase situation, which will affect the purchase decision process.

Correct Answer
verified

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, express themselves and experience the world by working on it-growing vegetables or fixing a car.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Spouse-dominant decision making implies that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Elsa contends that she can taste the difference between fat-free cheeses and those with regular fat content. Elsa is exhibiting

Correct AnswerverifiedShow Answer

Name the five situational influences that affect the consumer purchase decision process.

Correct AnswerverifiedSituational influences include...View AnswerShow Answer

Brand loyalty refers to

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process. They are __________, social surroundings, physical surroundings, temporal effects, and antecedent states.

Correct AnswerverifiedShow Answer

Lifestyle refers to

Correct AnswerverifiedShow Answer

The alternative evaluation stage clarifies the problem for the consumer by __________, yielding brand names that might meet the criteria, and developing the consumer value perception that each alternative presents.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in the hierarchy in order and give an example of each.

Correct AnswerverifiedPhysiological needs, the lowest level in...View AnswerShow Answer

BzzAgent researches a product or service before committing to a campaign and rejects about __________ of the companies that seek its service.

Correct AnswerverifiedShow Answer

Which of the following statements about subliminal perception is most accurate?

Correct AnswerverifiedShow Answer

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about Hispanic buying patterns is most accurate?

Correct AnswerverifiedShow Answer

The point at which you would exchange money for a sandwich of corned beef on rye is in the ____________ stage.

Correct AnswerverifiedShow Answer

What percentage of all consumer conversations about brands happen online?

Correct AnswerverifiedShow Answer

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in

Correct AnswerverifiedShow Answer

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer. When Tina's birthday approaches, Julie wants to buy her a good mystery. When Julie was trying to recall her favorite mystery authors, she was engaged in

Correct AnswerverifiedShow Answer

The __________ influences are those present in the purchase situation, which will affect the purchase decision process.

Correct AnswerverifiedShow Answer

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, express themselves and experience the world by working on it-growing vegetables or fixing a car.

Correct AnswerverifiedShow Answer

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Situational influences include...
View Answer

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Physiological needs, the lowest level in...
View Answer

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