Question 1

Which of the below would not be considered a company operating in the long tail of a typical sales curve?

Accepted Answer

A)   Walmart
B)   Netflix
C)   iTunes
D)   ZapposE) A) and B)
F) A) and C)

Question 2

According to Christensen,companies may have placed too great an emphasis on satisfying customers' ______ needs,while forgetting to adopt new disruptive technology that will meet customers' future needs.

Accepted Answer

The answer of According to Christensen,companies may have placed too...

Question 3

What is the difference between ecommerce and ebusiness?

Accepted Answer

A)   Ecommerce includes Internet network effects. Ebusiness includes ecommerce and all activities related to internal and external business operations.
B)   Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations.
C)   Ecommerce includes ecommerce and all activities related to internal and external business operations. Ebusiness includes all of the of knowledge management systems.
D)   Ebusiness is buying and selling of goods or service online. Ecommerce includes ecommerce and all activities related to internal and external business operations.E) A) and D)
F) C) and D)

Question 4

Which of the following is an example of a clickstream data metric?

Accepted Answer

A)   Dates and times of visits
B)   Number of customers with shopping carts
C)   The number of page views
D)   All of theseE) A) and B)
F) B) and C)

Question 5

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

Accepted Answer

A)   Collective intelligence
B)   Digital Darwinism
C)   Joint venture
D)   Sole proprietorshipE) B) and C)
F) B) and D)

Question 6

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

Accepted Answer

A) True 
 B)False

Question 7

A __________ is an online marketing technique where a website deposits a small file - containing information about the customer and his/her browsing activities - on the customer's hard drive.

Accepted Answer

The answer of A __________ is an online marketing technique...

Exam 13: Creating Innovative Organizations

Which of the below would not be considered a company operating in the long tail of a typical sales curve?

Correct Answer
verified

According to Christensen,companies may have placed too great an emphasis on satisfying customers' ______ needs,while forgetting to adopt new disruptive technology that will meet customers' future needs.

Correct Answer
verified

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

Correct Answer
verified

Which of the following is an example of a clickstream data metric?

Correct Answer
verified

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

Correct Answer
verified

What is the difference between ecommerce and ebusiness?

Correct Answer
verified

A __________ is an online marketing technique where a website deposits a small file - containing information about the customer and his/her browsing activities - on the customer's hard drive.

Correct Answer
verified

Exam 13: Creating Innovative Organizations

Which of the below would not be considered a company operating in the long tail of a typical sales curve?

Correct AnswerverifiedShow Answer

According to Christensen,companies may have placed too great an emphasis on satisfying customers' ______ needs,while forgetting to adopt new disruptive technology that will meet customers' future needs.

Correct AnswerverifiedShow Answer

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

Correct AnswerverifiedShow Answer

Which of the following is an example of a clickstream data metric?

Correct AnswerverifiedShow Answer

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

Correct AnswerverifiedShow Answer

What is the difference between ecommerce and ebusiness?

Correct AnswerverifiedShow Answer

A __________ is an online marketing technique where a website deposits a small file - containing information about the customer and his/her browsing activities - on the customer's hard drive.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified