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Exam 13: Distributing and Promoting Products

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Question 21

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Both inside and outside order takers produce most of their company's sales through:

A) successful handling of repeat sales.
B) creative selling techniques.
C) aggressive solicitation of new customers.
D) locating prospects.
E) persuading new customers to try their product or service.

F) A) and E)
G) A) and D)

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Question 22

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Holie works as a salesperson for Lands' End.Her duties consist of taking customer orders over the telephone and ensuring that the information is properly entered so that customers will receive the products they need.Holie is a(n) _____.

A) order getter
B) missionary salesperson
C) prospector
D) outside order taker
E) inside order taker

F) A) and B)
G) B) and D)

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Question 23

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Manufacturers of furniture,clothing,and consumer electronics generally use _____ distribution.

Lidia has worked for Coffee-Coffee for many years progressing from barista to store manager.She likes her job because she has the opportunity to meet and train new employees,oversee store operations,and meet and talk to members of the public.At a recent regional meeting,the store managers were informed that Coffee-Coffee was adding five new outlets in the region.Lidia and the other managers discussed how this would impact the business at their locations,and were informed that the expansion was viewed by the company as a benefit because it provided more power in dealing with manufacturers and suppliers of cups,coffee makers,and other merchandise and food that is sold in the stores.What type of business is Coffee-Coffee?

If the Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons,it is trying to:

Intensive distribution is the use of only a portion of the available outlets for a product in each geographic area.

Which type of store has high sales volume,little service,and prices 20-40 percent lower than supermarkets?

Selective-demand advertising aimed at persuading consumers to make purchases within a short time is called ____ advertising.

Order takers handle repeat sales in ways that maintain positive relationships with customers.

The combination of promotion methods that a firm uses to reach a target market is called advertising.

Karolina has been working in integrated marketing communications for High Flying Kites Company.She is very conscious of how much money her employer has to spend and would like to reach potential customers using the most precise method of targeting individuals who would be interested in the company's products.Which of the following would be the best communications method for achieving her goals?

General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively.What type of sales promotion should General Mills use?

​A(n) ____ has information about the product and encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.

An article in The Wall Street Journal addresses the issue of customer service and mentions that the Ritz Carlton Hotel Company offers outstanding customer service at all of its hotels.This article is an example of _____.

An advertising agency receives ____ percent of the client's media expenditures.

In the past,Tupperware used only personal selling to sell its products;it now uses other methods as well to reach its target market.Together these various methods are Tupperware's _____.

Target is opening a new store in a shopping mall.It announces a grand-opening sale in the local newspapers.This type of advertising is referred to as ____ advertising.

A functional middleman who does not take title to products and who is compensated by commissions paid by producers is called a(n) _____.

Murphy Distributors,a wholesaler,buys large quantities of health and beauty care products,light bulbs,batteries,canned food,computer disks,and more,and sells them to retailers.Murphy is a(n) _____ wholesaler.

Supply chain management primarily focuses on two or more stages of the marketing channel under one management.