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Exam 13: Distributing and Promoting Products

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Question 121

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Compare and contrast institutional advertising and primary-demand advertising.Which type is the BP's "Still Working,Still Committed" campaign? Defend your answer.

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Institutional advertising is advertising...

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Question 122

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Pepsi provides a children's center with props,costumes,and decorations for use in a community play.This type of activity is known as _____.

A) publicity
B) notoriety
C) advertising
D) sponsorship
E) public relations

F) C) and E)
G) B) and C)

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Question 123

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Publicity is a free package or container of a product sent to consumers in the mail.

Gap,Radio Shack,Bath and Body Works,and Foot Locker are examples of _____.

A category killer is a very large specialty store that concentrates on a single product line and competes by offering low prices and an enormous number of products.

P&T Inc. P&T Inc.is an emerging company that wants to focus on personal selling,sales promotion,and public relations activities.P&T's management understands that personal selling is about the personal communication aimed at customers,but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally,management would like to focus more on publicity-based PR.By concentrating on these areas,the company believes that it will be able to successfully create a promotional campaign. -Refer to P&T Inc.During which step of the personal selling process should an P&T salesperson ask the prospect to buy the product?

Meijer,a retail chain,carries a full line of food and nonfood items as well as product lines such as small appliances,some furniture,automotive items,clothing,and lawn and garden equipment.Meijer is a(n) _____.

If Levi Strauss & Co.offers to pay Sears to have its jeans included in Sears' anniversary sale ad,this would be an example of _____.

​Individuals who are responsible for what is sometimes called creative selling,which is selling a firm's products to new customers and increasing sales to current customers,are known as ____.

A firm with a limited budget for promotion will probably rely on advertising because personal selling is so expensive.

Compare and contrast intensive,selective,and exclusive distribution.Give an example of a product that normally would be distributed in the way for each type of market coverage.

P&T Inc. P&T Inc.is an emerging company that wants to focus on personal selling,sales promotion,and public relations activities.P&T's management understands that personal selling is about the personal communication aimed at customers,but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally,management would like to focus more on publicity-based PR.By concentrating on these areas,the company believes that it will be able to successfully create a promotional campaign. -Refer to P&T Inc.P&T management could use sales promotions for any of the following objectives except:

In terms of total freight carried,trucks are the most important of transportation.

Information about a company,its employees,or its products that is published or broadcast in the mass media free of charge is called _____.

The first step in developing an advertising campaign is to:

A transportation firm that is available for hire by one or several shippers is a private carrier.

Johnathan works in a large warehouse located near a freeway.He is tasked with receiving shipments of toys that are delivered via trucks from the manufacturers.He logs them in for the business and then directs them into the warehouse where they are either stored in their original shipping containers,or opened and broken into smaller quantities which are then repackaged with other toys and sent out to stores that have ordered them.The retailer opens the shipment from Johnathan's company,inspects them,pays for them,then enters them into the store's inventory and sells them to customers.Johnathan enjoys his job because he has the opportunity to work with individuals from a variety of toy manufacturers.What distribution channel is he a part of?

Newspapers,magazines,television,radio,and direct mail are all examples of advertising media.

The Rusties Market,a small antique shop,periodically runs advertisements in the local newspaper to keep its name before the public.This is known as ____ advertising.

A primary benefit of magazine advertising is the advertisement's life span.