Question 1

The thing that makes mass communication different from other kinds of communication is

Accepted Answer

A)   the industrial nature of the process
B)   the potential for libel in the process
C)   the interpersonal nature of the process
D)   the fact that messages are involved in the processE) A) and B)
F) A) and D)

Question 2

Media literacy skills include

Accepted Answer

A)   an understanding of the commercial forces behind media materials
B)   an awareness of political influences that shape media materials
C)   an ability to think through the ethical implications of media firms'
D)   all of theseE) A) and C)
F) A) and D)

Question 3

The credibility that people place on the interpretive positions that mass media take depends on

Accepted Answer

A)   the style of graphics used to support the positions
B)   the technological nature of the communication channel
C)   the extent to which the individuals agree with the media content
D)   all of theseE) B) and C)
F) A) and D)

Question 4

The consequences of audience segmentation are a social issue raised by media literacy advocates.

Accepted Answer

A) True 
 B)False

Question 5

Watching the news to learn more about the world around you is an example of which type of media use?

Accepted Answer

A)   Enjoyment
B)   Companionship
C)   Surveillance
D)   InterpretationE) C) and D)
F) B) and D)

Question 6

Media content has very little value as social currency.

Accepted Answer

A) True 
 B)False

Question 7

Unlike interpersonal communication, the mass communication process seldom experiences noise.

Accepted Answer

A) True 
 B)False

Question 8

The media literate person regards people as

Accepted Answer

A)   believing everything they hear on the radio
B)   active recipients of media messages
C)   consistently agreeing with everything they read
D)   all of theseE) A) and C)
F) C) and D)

Question 9

Media representations do not play a role in the way society understands its reality.

Accepted Answer

A) True 
 B)False

Question 10

Audiences are fragmenting.

Accepted Answer

A) True 
 B)False

Question 11

Imagine being at a lunch with friends but everyone is on their cell phones, sending text messages, checking emails, or surfing the web. What does scholar Sherry Turkle call this era?

Accepted Answer

A)   being alone together
B)   suffering from parasocial dysfunction
C)   eliminating quality time
D)   suspending reality for artificial realityE) None of the above
F) B) and C)

Question 12

What are the four ways in which people use media?

Accepted Answer

Uses: enjoyment, com...

Question 13

Convergence always involves more than one medium.

Accepted Answer

A) True 
 B)False

Question 14

The understanding of some the creative techniques involved in the production of media is part of media literacy.

Accepted Answer

A) True 
 B)False

Question 15

Because of audience fragmentation, people are calling for the end to using the term "mass communication."

Accepted Answer

A) True 
 B)False

Question 16

Media uses such as enjoyment or companionship depend on a particular medium or genre.

Accepted Answer

A) True 
 B)False

Question 17

Mass media outlets are

Accepted Answer

A)   technological instruments
B)   limited to digital technology
C)   companies that that send out messages via mass media
D)   all of theseE) C) and D)
F) B) and D)

Question 18

You are watching your favorite television show and suddenly the soundtrack switches to a language you don't understand. Your not understanding the language is an example of

Accepted Answer

A)   Noise
B)   Channel
C)   Feedback
D)   EncodingE) None of the above
F) All of the above

Question 19

Subcultures are threatening to the overall culture and are not tolerated in most cultures.

Accepted Answer

A) True 
 B)False

Question 20

Media companies produce materials that are commodities.

Accepted Answer

A) True 
 B)False

Exam 2: Understanding Mass Media, Convergence, and the Importance of Media Literacy

The media literate person regards people as

Correct AnswerverifiedShow Answer

Watching the news to learn more about the world around you is an example of which type of media use?

Correct AnswerverifiedShow Answer

What are the four ways in which people use media?

Correct AnswerverifiedUses: enjoyment, com...View AnswerShow Answer

Media uses such as enjoyment or companionship depend on a particular medium or genre.

Correct AnswerverifiedShow Answer

Subcultures are threatening to the overall culture and are not tolerated in most cultures.

Correct AnswerverifiedShow Answer

The thing that makes mass communication different from other kinds of communication is

Correct AnswerverifiedShow Answer

You are watching your favorite television show and suddenly the soundtrack switches to a language you don't understand. Your not understanding the language is an example of

Correct AnswerverifiedShow Answer

Because of audience fragmentation, people are calling for the end to using the term "mass communication."

Correct AnswerverifiedShow Answer

Media representations do not play a role in the way society understands its reality.

Correct AnswerverifiedShow Answer

Mass media outlets are

Correct AnswerverifiedShow Answer

Unlike interpersonal communication, the mass communication process seldom experiences noise.

Correct AnswerverifiedShow Answer

The credibility that people place on the interpretive positions that mass media take depends on

Correct AnswerverifiedShow Answer

The consequences of audience segmentation are a social issue raised by media literacy advocates.

Correct AnswerverifiedShow Answer

The understanding of some the creative techniques involved in the production of media is part of media literacy.

Correct AnswerverifiedShow Answer

Audiences are fragmenting.

Correct AnswerverifiedShow Answer

Convergence always involves more than one medium.

Correct AnswerverifiedShow Answer

Media content has very little value as social currency.

Correct AnswerverifiedShow Answer

Media companies produce materials that are commodities.

Correct AnswerverifiedShow Answer

Imagine being at a lunch with friends but everyone is on their cell phones, sending text messages, checking emails, or surfing the web. What does scholar Sherry Turkle call this era?

Correct AnswerverifiedShow Answer

Media literacy skills include

Correct AnswerverifiedShow Answer

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Uses: enjoyment, com...
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