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____________________ describes technical or specialized terms within a field.

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Using the "you" view is an effective way for writers to avoid taking on blame in business messages.

A) True
B) False

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When writing a business message, you should always write it from your perspective.

A) True
B) False

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Whenever possible in business writing, substitute longer, less familiar words for shorter, simpler words.

A) True
B) False

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Business writers who use words such as interrogate , remuneration , and terminate are using language many readers would consider


A) slang.
B) conversational.
C) jargon.
D) unfamiliar.

E) None of the above
F) A) and C)

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You are more likely to achieve your communication goals if you profile your audience and shape the message to that profile.

A) True
B) False

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Sam is collecting and organizing information for a marketing report he is writing. Sam is involved in the second phase of the writing process, which is the ____________________ phase.

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Courteous business messages


A) avoid using words that sound demanding or preachy.
B) often turn demands into rhetorical questions.
C) avoid hostility or anger.
D) All answer choices are correct.

E) B) and D)
F) B) and C)

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D

When preparing a business message, you should make your writing audience oriented. Audience oriented means


A) writing to solve a problem or convey information.
B) attempting to get your audience to believe and accept your message.
C) presenting ideas clearly but concisely.
D) concentrating on looking at the message from the receiver's perspective.

E) All of the above
F) A) and D)

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Which of the following demonstrates effective business writing?


A) An Asian CEO was the keynote speaker.
B) An African-American man was the next customer.
C) A record number of Japanese investors are purchasing real estate in the United States.
D) Mr. Hernandez, a Mexican, is my boss.

E) B) and D)
F) A) and C)

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You are selecting a channel for sending your message. Which of the following is an important factor to consider when making this decision?


A) Amount and speed of feedback and interactivity required
B) Cost of the channel
C) Confidentiality and sensitivity of the message
D) You should consider all of these.

E) A) and D)
F) B) and D)

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The first phase of the writing process involves analyzing the audience and your purpose for writing, anticipating your audience's reaction to your message, and


A) investigating background information.
B) composing your message.
C) adapting your message to the audience.
D) looking for previous company documents on the topic.

E) A) and B)
F) None of the above

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Which of the following sentences is written in  active  voice?


A) You will be given your password upon completing the form.
B) We will provide your password after you have completed the form.
C) Your password will be given to you after you complete the form.
D) All of the sentences use active voice.

E) None of the above
F) C) and D)

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During the ____________________ phase of the writing process, the writer analyzes the audience and the purpose for writing.

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prewriting

Which of the following sentences about jargon is most accurate?


A) Jargon should never be used in business writing.
B) Jargon is generally understood by both insiders and outsiders within a field.
C) Effective business communicators know to include some jargon within any message to demonstrate their intelligence and command of the English language.
D) Jargon should be used only when the audience will understand it.

E) None of the above
F) A) and C)

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One technique that improves business writing is the use of  empathy , which allows you to adapt the message to the readers' needs. An acronym that you should keep in mind to help you do this is


A) FIFO.
B) ROI.
C) WIIFM.
D) FYI.

E) All of the above
F) A) and B)

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Putting yourself in the receiver's shoes to better adapt your message to that person's needs is called ____________________.

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Michael usually holds team meetings on Tuesday mornings, but he needs to reschedule next week's meeting to Wednesday morning. To tell team members of the date change for the next meeting, Michael should


A) send an e-mail.
B) meet in person with each team member.
C) call a team meeting.
D) write a short team report.

E) A) and C)
F) A) and D)

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A

In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and


A) evaluate for effectiveness.
B) assess the cost of the selected delivery channel.
C) solve the problem.
D) forward the document to the publishing department.

E) C) and D)
F) A) and C)

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During the second phase of the writing process, you conduct research,


A) clarify the audience demographics, and edit word choices.
B) anticipate audience reaction, and adapt the message.
C) organize ideas, and compose the message.
D) evaluate message effectiveness, and revise as needed.

E) B) and C)
F) A) and B)

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