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For each database, there:


A) is only one physical view of data.
B) are only two logical views of data.
C) are multiple physical views of data.
D) is only one logical view of data.

E) A) and B)
F) None of the above

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Briefly explain the role of business analytics (BA)in decision making and compare it to business intelligence (BI).

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Answers will vary. BA uses data and stat...

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List and describe the features of data in a data warehouse in contrast to data in a database.

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Answers will vary. Data in a data wareho...

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In the context of the data administration component of a database management system (DBMS) , the acronym CRUD stands for _____.


A) create, read, update, and delete
B) copy, revise, undo, and define
C) create, repeat, undo, and develop
D) copy, read, update, and define

E) C) and D)
F) A) and C)

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The use of the OR operator in a query form, when using query by example (QBE), means that all conditions must be met.

A) True
B) False

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_____  tools are capable of "drilling up," proceeding from the smallest unit of data to higher levels.


A) Online analytical processing
B) Online transaction processing
C) Extraction, transformation, and loading
D) Business analytics

E) B) and C)
F) None of the above

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Consolidating information from different departments or functional areas is easier in data marts than in data warehouses.

A) True
B) False

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The _____ dimension of big data refers to the sheer quantity of transactions, measured in petabytes or exabytes.


A) velocity
B) volume
C) area
D) time

E) C) and D)
F) B) and C)

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Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

A) True
B) False

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Discuss the advantages of a database over a flat file system.

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Answers will vary. A database has the fo...

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In comparison with flat file systems, databases:


A) minimize data redundancy.
B) are easier to design.
C) have less sophisticated security measures.
D) require more storage space.

E) B) and D)
F) B) and C)

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The _____ method for accessing files is effective when a large number of records are processed less frequently, perhaps on a quarterly or yearly basis.


A) sequential access file structure
B) random access file structure
C) indexed sequential access
D) physical view access

E) A) and D)
F) A) and C)

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Which statement is true of big data?


A) It eliminates unethical actions based on interpretations.
B) It can be efficiently processed and managed by conventional computing methods.
C) It has three dimensions, which are value, density, and uniformity.
D) It is the result of the exponential growth of data in both public and private organizations.

E) C) and D)
F) A) and B)

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Unlike data in databases, data in data warehouses is:


A) function oriented.
B) raw transaction data.
C) collected from a single source.
D) used for analytical purposes.

E) A) and D)
F) B) and D)

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In a relational database model, a _____ is a field in a relational table that matches the primary key column of another table.


A) secondary key
B) foreign key
C) serial key
D) domain key

E) A) and B)
F) A) and C)

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A _____  converts logical requests from users into their physical equivalents by interacting with other components of the database management system (DBMS) .


A) database engine
B) data-driven site
C) static site
D) database mine

E) B) and C)
F) B) and D)

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In a relational database model, which operation pares down a table by eliminating columns according to certain criteria?


A) project operation
B) join operation
C) find operation
D) insert operation

E) A) and D)
F) A) and C)

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In the context of business analytics, prescriptive analytics recommends a precise course of action that a decision maker should follow and shows the likely outcome of each decision.

A) True
B) False

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Conventional computing methods are able to efficiently process and manage big data.

A) True
B) False

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_____ is a component of a data model that defines the boundaries of a database, such as maximum and minimum values allowed for a field, constraints, and access methods.


A) Data structure
B) Schema diagrams
C) Integrity rules
D) File procedure

E) B) and C)
F) None of the above

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