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Multiple Choice
A) purpose of the report
B) introduction
C) tables and graphs
D) body of the report
E) author of the report
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Multiple Choice
A) profit flow
B) cash stream
C) cash output
D) buyer source
E) revenue stream
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Essay
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Multiple Choice
A) B2B
B) C2C
C) B2C
D) C2B
E) cross-functional
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Multiple Choice
A) financial
B) operations
C) marketing
D) human resources
E) administration
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True/False
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Multiple Choice
A) cutting back on expenses and increasing sales
B) increasing the number of employees and increasing sales
C) increasing good expenses and decreasing bad expenses
D) expanding her website and increasing her inventory
E) hiring more employees and decreasing costs
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Multiple Choice
A) manually updated.
B) updated at the end of each month.
C) performing statistical analysis.
D) a data bank.
E) automatically updated.
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Short Answer
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A) recruit employees.
B) reform employees.
C) conduct financial activities.
D) train employees.
E) assist the sales force.
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Multiple Choice
A) B2C
B) C2C
C) B2B
D) C2B
E) consulting
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True/False
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Multiple Choice
A) emerge when research confirms the same results each time a problem is studied.
B) are of no use to most managers because situations are constantly changing.
C) are often called the great confusers.
D) cost too much to implement.
E) are valid only when they can be used to aid the decision-making process over a large number of years.
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A) shorten the time spent analyzing choices
B) correctly guide marketing decision makers
C) help both managers and consumers make decisions
D) remain valid forever once they are established
E) emerge when research confirms the same results in repeated trials
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Multiple Choice
A) collect data
B) present information to users
C) store the data
D) update the data
E) process information into data
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True/False
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Multiple Choice
A) executive information
B) knowledge-centered
C) LAN
D) data inquiry
E) groupware
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Multiple Choice
A) statistical section
B) introduction
C) body of the report
D) recommendations
E) primary section
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