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The European Union passed a law called the E-Privacy Directive to


A) provide explicit laws for website owners.
B) protect intellectual property.
C) increase data transparency.
D) reduce the instances of hacking.
E) allow consumers to access their search records.

F) None of the above
G) B) and D)

Correct Answer

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When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using ________ strategy.


A) a push
B) a pull
C) an inertia
D) an exclusivity
E) a logistics

F) D) and E)
G) B) and D)

Correct Answer

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verified

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