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Establishing a code of conduct for vendors in foreign nations:


A) helps American firms to ensure that the pricing of their products is fair across the globe.
B) requires American firms to deal with a wide range of issues involving human rights, wages, worker safety, and environmental protection.
C) is more likely to be successful if the company works through the foreign government's legislative body.
D) is something that no American firm has been able to put into practice so far.

E) B) and C)
F) A) and B)

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The decisions of individual employees are clearly independent from a company's stance regarding social responsibility.

A) True
B) False

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The goal of sustainable development is to:


A) increase sales for the company and raise money in order to donate a significant amount to nonprofit organizations.
B) design products to fail in order to shorten the time between purchases, thus spiking the repurchase profits.
C) report unethical and illegal activities of employees to the relevant authorities or the media.
D) meet the needs of the current generation without harming the ability of future generations to meet their needs.

E) None of the above
F) A) and B)

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Which of the following serves as a good example of a proactive socially responsible approach toward global marketing?


A) Offering bribes to those international clients who accept large gifts as common business practices
B) Establishing codes of conduct for vendors, setting clear policies for human rights policies, wages, safety rules, and environmental impact
C) Partnering with the low­cost providers of goods and services because this strategy serves the interests of stakeholders and stockholders
D) Engaging in collusion with competitors to increase the net market value of products

E) B) and D)
F) A) and B)

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The double bottom line social audit procedure:


A) measures both sales and profits of a firm.
B) measures both a firm's financial performance and its efforts to meet social responsibilities.
C) develops financial rewards for managers whose fundraising contributions to community­based organizations exceed expectations.
D) indicates a preference for meeting profit goals and de­emphasizes any company social contributions that would cut into profits.

E) None of the above
F) A) and B)

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QuestUp Systems, a local information technology firm, gives its old computer equipment to a recycling company. QuestUp is demonstrating _____.


A) planned obsolescence
B) corporate philanthropy
C) consumer advocacy
D) cause­related marketing

E) A) and B)
F) All of the above

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It is possible for someone's actions to be completely legal, yet still be unethical.

A) True
B) False

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Hthaartb roerw Paaridnetd P eromdpulcotyse Iensc f. oprr osoaclitciivteinlyg icmusptloemmeern tfeeded abna cinkc oennt iivtse n perwog dreacmk stain product. Sales professionals, customer service representatives, and partner retail associates were asked to contribute a minimum of seven customer impressions every week to the company's marketing database. This program promoted:


A) protection for whistleblowers.
B) the creation of worthy jobs.
C) philanthropy.
D) consumerism.

E) All of the above
F) None of the above

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Consumerism, a modern social movement, suggests that consumer rights should be considered a last priority.

A) True
B) False

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Sustainable development and other environmentally sound practices are not only fiscally prudent but customer­friendly.

A) True
B) False

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The Sarbanes­Oxley Act:


A) protects American consumers from fraudulent foreign business practices.
B) imposes penalties on foreign firms that try to bribe U.S. officials.
C) requires that financial officers and CEOs personally certify the validity of their financial statements.
D) prevents workplace discrimination based on age, gender, or race.

E) B) and C)
F) C) and D)

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Multinational companies enter into cause­related marketing programs to help new companies to enter global market and are paid for their service.

A) True
B) False

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A written code of ethics is a document for reference; it is never actively enforced or practiced in a company.

A) True
B) False

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In order to build trust, management should respond swiftly and publicly when an ethical violation has occurred.

A) True
B) False

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Self­control and self­discipline exemplify the universal ethical standard of_____.


A) fairness
B) citizenship
C) ?caring
D) ?responsibility

E) B) and D)
F) B) and C)

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Promoting high­calorie/low­nutrient foods with inadequate information about the risks is _____.


A) illegal and unethical
B) legal and ethical
C) illegal and ethical
D) legal and unethical

E) C) and D)
F) All of the above

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An ethical dilemma involves clear misconduct at a workplace.

A) True
B) False

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A code of ethics is irrelevant for multinational companies, since the values and priorities are rooted in different cultures.

A) True
B) False

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Which of the following indicates the conditions under which codes of conduct work best?


A) Encouraging collusion with competitors
B) Committing to finding solutions that provide maximum financial gain
C) Providing limited or no enforcements
D) Monitoring and evaluating how well the firm is meeting its objectives

E) None of the above
F) B) and C)

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_____ refers to the partnerships between businesses and nonprofit organizations, designed to spike sales for the company and raise money for the nonprofit.


A) Planned obsolescence
B) Green marketing
C) Sustainable development
D) Cause­related marketing

E) All of the above
F) C) and D)

Correct Answer

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