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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)    -Refer to Scenario 16-3. What price should Peter charge per double scoop ice cream cone to maximize his profit? A) $5.60 B) $4.40 C) $3.20 D) $2.40 -Refer to Scenario 16-3. What price should Peter charge per double scoop ice cream cone to maximize his profit?


A) $5.60
B) $4.40
C) $3.20
D) $2.40

E) B) and C)
F) A) and D)

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Which letter represents the profit-maximizing quantity? -Refer to Figure 16-13. Which letter represents the profit-maximizing quantity?

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The commercial jetliner industry consisting of Boeing and Airbus would best be described as a (an)


A) perfectly competitive market.
B) monopolistically competitive market.
C) oligopoly.
D) monopoly.

E) All of the above
F) A) and B)

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Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries. Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries.   -Refer to Table 16-1. What is the concentration ratio in Industry D? A) 23% B) 39% C) 58% D) 72% -Refer to Table 16-1. What is the concentration ratio in Industry D?


A) 23%
B) 39%
C) 58%
D) 72%

E) B) and C)
F) None of the above

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A monopolistically competitive firm faces the following demand curve for its product: A monopolistically competitive firm faces the following demand curve for its product:   The firm has total fixed costs of $120 and a constant marginal cost of $12 per unit. We can conclude that A) firms will exit this market. B) firms will enter this market. C) this market is in long-run equilibrium. D) this firm is operating at its efficient scale. The firm has total fixed costs of $120 and a constant marginal cost of $12 per unit. We can conclude that


A) firms will exit this market.
B) firms will enter this market.
C) this market is in long-run equilibrium.
D) this firm is operating at its efficient scale.

E) A) and D)
F) A) and C)

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The entry of new firms into a monopolistically competitive market is accompanied by


A) both positive and negative externalities.
B) only positive externalities.
C) only negative externalities.
D) only private profit opportunities (no externalities) .

E) All of the above
F) B) and D)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. What, if any, long run adjustment will occur in this industry? -Refer to Figure 16-11. What, if any, long run adjustment will occur in this industry?

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firms will enter
pri...

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Defenders of advertising argue that it is not rational for profit-maximizing firms to spend money on advertising for products that have


A) superior quality.
B) inferior or mediocre quality.
C) low prices.
D) limited availability.

E) B) and C)
F) A) and D)

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Monopolistically competitive firms could reduce the average total cost of producing by increasing output; therefore, these firms have

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. If this firm profit-maximizes, how much output will it produce? -Refer to Figure 16-12. If this firm profit-maximizes, how much output will it produce?

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When a profit-maximizing firm in a monopolistically competitive market is in long-run equilibrium, marginal cost must lie below average total cost.

A) True
B) False

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If we observe a great deal more advertising for Mucinex, an over-the-counter drug, than for a Grainger drill press, we can infer that


A) more money is spent on Mucinex than on Grainger drill presses.
B) the market for Mucinex is more highly differentiated than the market for Grainger drill presses.
C) Grainger has lower costs of production than Mucinex.
D) Mucinex operates in an oligopoly, while Grainger operates in a monopolistically competitive market.

E) None of the above
F) A) and C)

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Firms that spend a large amount of money on advertising a particular product are likely to be providing consumers with


A) information about the availability of the product.
B) information about product price.
C) a signal of product quality.
D) a good example of wasted resources.

E) A) and C)
F) B) and D)

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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 0, how much total consumer surplus would consumers receive in this market?


A) 10
B) 20
C) 50
D) 100

E) None of the above
F) All of the above

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Critics of markets that are characterized by firms that sell brand name products argue that brand names encourage consumers to pay more for branded products that


A) have elastic demand curves.
B) are very different from generic products.
C) are indistinguishable from generic products.
D) consumer-advocate groups have found to be inferior.

E) None of the above
F) B) and C)

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Which of the following statements regarding monopolistic competition is not correct?


A) In the long-run equilibrium, price equals average total cost.
B) In the long-run equilibrium, firms earn zero economic profit.
C) In the long-run equilibrium, firms charge a price above marginal cost.
D) In the long-run equilibrium, firms produce a quantity in excess of their efficient scale.

E) All of the above
F) C) and D)

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Which market structure(s) is(are) considered highly concentrated?

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If firms in a monopolistically competitive market are incurring economic losses, which of the following statements describes the changes that occur as the market adjusts to the long-run equilibrium?


A) Each existing firm's demand curve shifts to the right.
B) More firms exit the market.
C) Each firm eliminates its excess capacity.
D) Both a and b are correct.

E) All of the above
F) B) and D)

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A monopolistically competitive firm chooses its


A) price and quantity just as a monopoly does.
B) quantity but faces a horizontal demand curve just as a competitive firm does.
C) price but can sell any quantity at the market price just as an oligopoly does.
D) price and quantity based on the decisions of the other firms in the industry just as an oligopoly does.

E) All of the above
F) A) and B)

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Monopolistic competition and monopoly are examples of a market structure called imperfect competition.

A) True
B) False

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