Question 1

Which of the following is not an environmental force?

Accepted Answer

A)   technological
B)   regulatory
C)   administrative
D)   competitive
E)   economicF) None of the above
G) A) and B)

Question 2

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines. The mixes are sold in 2-pound canisters for $14.99 plus shipping. People learn about the product through word of mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin, where she lives. The products are only available through the mail. This is a description of the company's

Accepted Answer

A)   action plan.
B)   market segmentation strategy.
C)   mission statement.
D)   marketing mix.
E)   target market.F) B) and D)
G) A) and C)

Question 3

Goods, services, and ideas all can be marketed. Define goods, services, and ideas and give at least one example of each.

Accepted Answer

Goods are physical objects, such as toot...

Question 4

Marketing managers use a combination of four tools in order to develop a complete marketing program to reach consumers. Briefly define these four tools.

Accepted Answer

To reach consumers, marketing managers u...

Question 5

List the five environmental forces in a marketing decision that generally are outside the control of marketing managers. Explain how these factors impact an organization's marketing.

Accepted Answer

The five environmental forces mainly bey...

Question 6

Social responsibility is the

Accepted Answer

A)   view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
B)   fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
C)   idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals.
D)   idea that individuals and organizations are accountable to a larger society.
E)   recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.F) C) and D)
G) A) and B)

Question 7

The purpose of the introduction of 3M Post-it Flag Highlighters was to

Accepted Answer

A)   stay ahead of trends and focus its marketing program on only one segment.
B)   stay ahead of trends and focus its marketing program on expanding distribution.
C)   increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
D)   preempt a competitive move by Sanford's Sharpie to introduce a similar product.
E)   help college students with their studying.F) All of the above
G) A) and B)

Question 8

If a bank is known for delivering customer value through its focus on taking great care of customers, it is most likely focusing on providing its customers with the best

Accepted Answer

A)   assortment.
B)   products.
C)   price.
D)   customer service.
E)   availability.F) B) and E)
G) A) and C)

Question 9

A television advertisement shows several teenagers searching through the pantry for something to satisfy their hunger. The pantry offers the teenagers many alternatives-cereal, chips, cookies, and some Cool Mint Chocolate Clif Bars. The ad, which shows the teens happily selecting the Clif Bars, appeals to the consumers' ________ for sustenance to satisfy their hunger and attempts to shape their ________ for the advertised product.

Accepted Answer

A)   needs; wants
B)   requirements; needs
C)   wants; preferences
D)   demands; needs
E)   preferences; enthusiasmF) A) and D)
G) A) and E)

Question 10

The 3M Post-it Flag Highlighter and Pen marketing programs discussed in the text were designed for what primary objective?

Accepted Answer

A)   the initial launch of two new 3M products
B)   specific promotions to be used for long-range strategies
C)   segmenting the market into 12 specific target market segments
D)   marketing 3M products to foreign markets
E)   positioning the products relative to major competitorsF) A) and B)
G) A) and E)

Question 11

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

Accepted Answer

A)   time
B)   place
C)   form
D)   possession
E)   marketF) C) and D)
G) C) and E)

Question 12

An inventor for 3M, David Windorski, and a team of four college students, questioned students about how they study. The students told the research team

Accepted Answer

A)   that Scotch tape had outgrown its usefulness to students.
B)   to make new products that were more environmentally friendly.
C)   that the average backpack was already too heavy.
D)   that it would be reasonable to put Post-it Flags together with a highlighter.
E)   to determine the ratio of sales of 3M products to those of competitors' study aid products.F) A) and B)
G) C) and D)

Question 13

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making. Incorporate marketing terms in your response.

Accepted Answer

Most colleges and universities offer som...

Question 14

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the

Accepted Answer

A)   concept of synergy.
B)   marketing concept.
C)   principle of customer relationship management.
D)   societal marketing concept.
E)   consumerism concept.F) None of the above
G) A) and C)

Question 15

In marketing, environmental forces refer to

Accepted Answer

A)   the internal strengths of a company that enable the firm to remain competitive.
B)   the marketing manager's uncontrollable factors-product, price, promotion, and place-that can be used to solve marketing problems.
C)   the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth.
D)   the marketing manager's uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.
E)   the marketing manager's controllable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.F) A) and B)
G) D) and E)

Question 16

In a marketing context, a market refers to

Accepted Answer

A)   people with a similar want for a particular product or service.
B)   people with both the desire and ability to buy a specific offering.
C)   the central location for all buying and selling of products and services.
D)   an open space or covered building where vendors convene to sell their offerings.
E)   the free operation of supply and demand.F) A) and D)
G) B) and C)

Question 17

Which of the following marketing mix strategies has Chobani used to sell its yogurt?

Accepted Answer

A)   priced the Chobani yogurt line below Dannon's to increase market share
B)   sponsored U.S. Olympic and Paralympic teams
C)   offered sweeter products to increase sales over competitor Yoplait
D)   introduced a new line of flavored coffee creamers
E)   stopped airing television ads in order to promote an active lifestyleF) B) and C)
G) A) and E)

Question 18

Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art and interior design magazine, Galerie, to be distributed exclusively in their retail stores. Who is the ultimate consumer for this magazine?

Accepted Answer

A)   the person who buys the magazine to read at home
B)   the person who stocks the magazine rack at Hudson News
C)   any person who owns Hudson News stock
D)   the salesperson at Hudson News
E)   All those who benefit from the magazine, from the owners and writers, to the seller, to the reader at home, are ultimate consumers.F) C) and E)
G) All of the above

Question 19

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.) . What would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

Accepted Answer

A)   Put announcements on campus bulletin boards.
B)   Distribute promotional materials during classes.
C)   Advertise on national television.
D)   Advertise on local hip-hop radio shows.
E)   Advertise on LinkedIn, a social media network for professionals.F) C) and D)
G) A) and D)

Question 20

Some people may assume that for a marketer, the only thing of value for which he or she would "exchange" would be monetary (check, credit/debit, currency, and/or coin transactions). But what else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

Accepted Answer

Exchange is the trade of things of value...

Exam 1: Creating Customer Relationships and Value Through Marketing

Correct Answer
verified

Correct Answer
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The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the

Correct Answer
verified

Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art and interior design magazine, Galerie, to be distributed exclusively in their retail stores. Who is the ultimate consumer for this magazine?

Correct Answer
verified

If a bank is known for delivering customer value through its focus on taking great care of customers, it is most likely focusing on providing its customers with the best

Correct Answer
verified

The 3M Post-it Flag Highlighter and Pen marketing programs discussed in the text were designed for what primary objective?

Correct Answer
verified

An inventor for 3M, David Windorski, and a team of four college students, questioned students about how they study. The students told the research team

Correct Answer
verified

The purpose of the introduction of 3M Post-it Flag Highlighters was to

Correct Answer
verified

Which of the following is not an environmental force?

Correct Answer
verified

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making. Incorporate marketing terms in your response.

Correct Answer
verified
Most colleges and universities offer som...
View Answer

Goods, services, and ideas all can be marketed. Define goods, services, and ideas and give at least one example of each.

Correct Answer
verified
Goods are physical objects, such as toot...
View Answer

Correct Answer
verified

List the five environmental forces in a marketing decision that generally are outside the control of marketing managers. Explain how these factors impact an organization's marketing.

Correct Answer
verified
The five environmental forces mainly bey...
View Answer

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

Correct Answer
verified

Marketing managers use a combination of four tools in order to develop a complete marketing program to reach consumers. Briefly define these four tools.

Correct Answer
verified
To reach consumers, marketing managers u...
View Answer

Social responsibility is the

Correct Answer
verified

In marketing, environmental forces refer to

Correct Answer
verified

Which of the following marketing mix strategies has Chobani used to sell its yogurt?

Correct Answer
verified

In a marketing context, a market refers to

Correct Answer
verified

Correct Answer
verified
Exchange is the trade of things of value...
View Answer

Exam 1: Creating Customer Relationships and Value Through Marketing

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the

Correct AnswerverifiedShow Answer

Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art and interior design magazine, Galerie, to be distributed exclusively in their retail stores. Who is the ultimate consumer for this magazine?

Correct AnswerverifiedShow Answer

If a bank is known for delivering customer value through its focus on taking great care of customers, it is most likely focusing on providing its customers with the best

Correct AnswerverifiedShow Answer

The 3M Post-it Flag Highlighter and Pen marketing programs discussed in the text were designed for what primary objective?

Correct AnswerverifiedShow Answer

An inventor for 3M, David Windorski, and a team of four college students, questioned students about how they study. The students told the research team

Correct AnswerverifiedShow Answer

The purpose of the introduction of 3M Post-it Flag Highlighters was to

Correct AnswerverifiedShow Answer

Which of the following is not an environmental force?

Correct AnswerverifiedShow Answer

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making. Incorporate marketing terms in your response.

Correct AnswerverifiedMost colleges and universities offer som...View AnswerShow Answer

Goods, services, and ideas all can be marketed. Define goods, services, and ideas and give at least one example of each.

Correct AnswerverifiedGoods are physical objects, such as toot...View AnswerShow Answer

Correct AnswerverifiedShow Answer

List the five environmental forces in a marketing decision that generally are outside the control of marketing managers. Explain how these factors impact an organization's marketing.

Correct AnswerverifiedThe five environmental forces mainly bey...View AnswerShow Answer

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

Correct AnswerverifiedShow Answer

Marketing managers use a combination of four tools in order to develop a complete marketing program to reach consumers. Briefly define these four tools.

Correct AnswerverifiedTo reach consumers, marketing managers u...View AnswerShow Answer

Social responsibility is the

Correct AnswerverifiedShow Answer

In marketing, environmental forces refer to

Correct AnswerverifiedShow Answer

Which of the following marketing mix strategies has Chobani used to sell its yogurt?

Correct AnswerverifiedShow Answer

In a marketing context, a market refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedExchange is the trade of things of value...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified
Most colleges and universities offer som...
View Answer

Correct Answer
verified
Goods are physical objects, such as toot...
View Answer

Correct Answer
verified

Correct Answer
verified
The five environmental forces mainly bey...
View Answer

Correct Answer
verified

Correct Answer
verified
To reach consumers, marketing managers u...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Exchange is the trade of things of value...
View Answer