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Exam 9: Social Media

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Question 91

Multiple Choice

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The creation and execution of instantaneous marketing messages in response to or in conjunction with occurrences in live events is:

A) content seeding.
B) viral marketing.
C) consumer-generated reviews.
D) real-time marketing.

E) A) and C)
F) None of the above

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Question 92

Multiple Choice

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Based on studies by Coca-Cola and McKinsey & Co,which statement about the impact of social media is true?

A) Positive social media may not cause a sales increase,but negative social media causes a sales decline.
B) Social media does not have any impact on sales.
C) The amount of social media mentions has an impact on sales.
D) Social media sentiment does not impact sales,but social media mentions does impact sales.

E) None of the above
F) B) and C)

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Question 93

True/False

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In recruiting brand advocates through social listening,the most critical characteristic is an emotional connection to the brand.

The best position for video ads to maximize click-through rate is:

Social media provides a unique venue for brands to connect with loyal customers while at the same time influencing other consumers.

An attractive feature of Instagram is that users tend to be:

The two frequently reported reasons for brands to develop a social media marketing campaign are to:

Describe the term "social media."

The most popular topics featured on Pinterest are:

Most search engines examine the number of brand mentions in social media.

Getting "likes" on Facebook is important because it almost always translates into sales.

The many forms of social media marketing mean that viral marketing is more effective today than in the past.

Which word-of-mouth communication is provided by individuals who are seen as thought or opinion leaders within their social circles or as experts within a particular field?

Social media can improve search rankings on search engines in the following ways except having:

If a brand wants to target African-Americans through social media,a good social networking site to use would be Twitter.

Current trends in consumer video sharing include all of the following except:

Mentions of the brand name in social media will automatically boost organic search rankings.

Twitter is not a good social networking site for small businesses due to the limited number of characters that can be inserted in each tweet.

The website or social media site most likely to influence purchases is:

Instagram is a mobile photo and video sharing social network with over 200 million users with 60 percent visiting the site daily.